AI that understands your content, your CMS and your workflow

More than an AI writing assistant

Context-aware
Understands pages, blocks, properties, languages and metadata.

Takes action
Can analyze, update, save and work with content directly in Optimizely.

Built for your workflows
Assistants, Instructions, custom tools and organization-specific logic.

Ready for AI agents
Connect Microsoft Copilot, Teams, ChatGPT and other agents through Agent API.

Book a meeting to get started!

Book a one-hour introduction to Epicweb AI Assistant for Optimizely CMS 12 and CMS 13.

Book a demo

Start your free trial here

Your satisfaction is our priority, and we are committed to delivering excellence every step of the way. 

Calculate Your Savings

See how much time and cost your editorial team could save with AI directly inside Optimizely CMS.

Use our calculator to estimate the potential savings based on your content volume, languages and editorial workflow.

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FAQ

What is the AI Assistant in Optimizely?

Epicweb AI Assistant is a context-aware AI layer built directly into Optimizely CMS. It helps editors create, translate, optimize, analyze and manage content, while also enabling external AI agents to securely work with the CMS through Agent API.

Unlike a standalone chatbot, it understands the Optimizely context and can use tools to work with pages, blocks, properties, language versions and publishing workflows.

How does it work?

The AI Assistant works directly inside Optimizely CMS and understands the content you are working with, including pages, blocks, properties, languages, metadata, and content structure.

Editors can use the Assistant to create, translate, analyze, compare, optimize, and update content without leaving Optimizely or copying content into external AI tools.

The Assistant combines conversational AI with built-in tools, specialized assistants, configurable instructions, and the Agent API. This supports both editorial workflows inside Optimizely and AI agents that work with CMS content from external platforms.

• Works directly inside Optimizely CMS
• Understands the current page, blocks, properties, language, and metadata
• Creates, rewrites, summarizes, and improves content
• Translates individual fields, blocks, pages, and language versions
• Helps compare and maintain content across languages
• Supports SEO, AEO, and GEO optimization
• Generates SEO titles, descriptions, FAQs, and structured content
• Supports WCAG and accessibility workflows
• Generates accurate alt text and image metadata
• Analyzes images and generates new images and graphics
• Supports tone of voice, spelling, easy-to-read content, and organization-specific writing guidelines
• Uses specialized assistants for workflows such as SEO, translation, and accessibility
• Uses tools to analyze, update, save, and work with content directly in the CMS
• Supports custom C# tools and project-specific business logic
• Can use your own data and knowledge sources for AI-generated responses
• Works with multiple AI providers, including OpenAI, Azure OpenAI, Google Gemini, and custom AI integrations
• Includes an Agent API that lets external AI agents work with Optimizely content through the same assistant and tool layer
• Can connect AI agents from platforms such as Microsoft Copilot, Teams, ChatGPT, Claude, Gemini, and other agent platforms
• Keeps editors and organizations in control of changes, permissions, and publishing

The result is more than AI-generated text: it is an AI-powered content and agent layer for Optimizely, supporting both editors inside the CMS and AI agents working with the CMS from external platforms.

Is it free?

The AI Assistant is free to evaluate, although some limitations and license notifications may apply during the evaluation period.

For production use, we offer different subscription options depending on your needs, number of domains, languages and required functionality.

Contact us for pricing or use our calculator to estimate your cost and potential savings.

What does a subscription cost?

Pricing begins at:

• $400/month for US companies
• 400€/month for European companies
• 3,900 SEK/month for companies in Sweden

Please note: Traffic costs are not included in the base price.

The price list is modular. Additional costs apply per domain and for optional modules such as the Image Module (generation), altText modules (image analysis), and the Language Manager (automated translation).

We offer flexible 6-month or 12-month payment plans.

Start a trial and evaluate AI Assistant with your own content, languages and editorial workflows.

Calculate your savings

What is included in AI Assistant subscription?

You get

• Priority Usage
  • • Latest and new models will be available for you
• Increased Usage Limits
  • Latest models, PRO models and models that can handle more text
• Support
  • Email support, answer within 24h
  • New versions
• Optional Setup with different AI-Models
  • Setup your own models in Azure and finetune them
  • Setup your own custom AI

• Setup your Models from Google Gemini

How can I register for a free trial period or an subscription?

Please fill in this form on this page https://aiassistant.optimizely.blog or email support@epicweb.se to get started.

With our Custom AI provider, you can connect any AI to the service Read about the CustomAI-provider

• GPT-4, OpenAI
• Claude, Anthropic
• Gemini, Google DeepMind
• Jurassic-2, AI21 Labs
• LLaMA, Meta
• NeMo, NVIDIA
• Command R, Cohere
• Tongyi Qianwen, Alibaba Cloud
• Ernie, Baidu
• StableLM, Stability AI
• Grok, xAI
• Einstein GPT, Salesforce
• ChatGLM, Tsinghua University
• Grok, KakaoBrain
• Mistral, Mistral AI
• Bring your own AI

Can I use/sell the images I create with the AI-Assistant Image Generation Tool?

Subject to the Content Policy and Terms of OpenAI DALL·E, you own the images you create with the AI-Assistant (DALL·E), including the right to reprint, sell, and merchandise. Source: https://help.openai.com/en/articles/6425277-can-i-sell-images-i-create-with-dall-e

Under Google’s Gemini API Additional Terms of Service, Google does not claim ownership over the content (including images) you generate using the service.  Source: https://ai.google.dev/gemini-api/terms 

Where can I find a user manual?

On the github documentation page

Will the data be used as part of the learning data for AI?

No, OpenAI will not use data submitted by customers via our API to train or improve our models. Source: https://openai.com/policies/api-data-usage-policies

Google does not use your prompts or outputs to improve Google products. Source: https://ai.google.dev/gemini-api/terms 

Do you offer EU data residency?

Yes, we are now offering integration to Azure OpenAI Service which are offering AI APIs from differents parts of Europe (Sweden Central, France Central,  UK South) and enables localized data storage. https://learn.microsoft.com/en-us/azure/ai-services/openai/concepts/models#gpt-35-models

Data privacy and compliance are crucial in the current GDPR and data protection landscape. We enable clients to store their data exclusively within the EU, ensuring compliance and building trust. This is especially beneficial for businesses in Sweden and the UK, as it provides an additional level of confidence with localized data centers.

YES! we can offer to setup your own models in Azure and finetune them.

Thru our Custom AI provider we allow you to incorporate custom logic and utilize your preferred Large Language Models (LLMs) such as Meta Llama AI, Google Gemini AI, Anthropic Claude AI, or any other AI that offers a REST API. Documented here

Through custom tools, we offer the retrieval of individual data and real-time data from external systems, referred to as RAG. Documented here

OpenAI's service supports over 92 languages, offering some of the most accurate and high-quality translations available worldwide. Additionally, you can provide specific terms or translation guidelines to tailor the translation process to your needs.

Google’s Translation LLM (powered by Gemini) on Vertex AI lists 49 supported source/target languages as of 7 Oct 2025. See the “Supported languages” table on Google’s documentation.

Is the AI-Assistant Plugin EU AI ACT compatible?

Yes, the AI-Assistant Plugin for Optimizely is designed to be compatible with the EU AI Act. Here’s a summary of why it aligns with the Act’s requirements:

1. Transparency: Clearly informs users that content is AI-generated, keeping all outputs in draft mode for human review.
2. Human Oversight: Allows editors to review, accept, or reject AI-generated content, ensuring human control over the final result.
3. Data Quality Responsibility: The AI-Assistant allows customers to choose their preferred models for content generation. Ensuring the use of diverse and fair datasets is handled by the implementing partner or customer.
4. Limited Risk Category: The application is used in editorial support, a lower-risk use case, not falling under high-risk or prohibited categories.
5. Compliance with GDPR: Ensures data privacy and security, aligning with broader EU data protection laws.
6. Non-manipulative Use: The tool enhances editorial efficiency without manipulative or harmful purposes.

This ensures the AI-Assistant Plugin meets the transparency, safety, and fairness standards set by the EU AI Act.